Our innovative marketing not only attracts new clients, it creates customers for life with extensive loyalty programs and the professional Expedia® CruiseShipCenters® experience. You'll build customer trust and loyalty with every interaction; in-person, over the phone, via the web, by email and through printed newsletters.
The management of Expedia CruiseShipCenters' marketing is just one of the tasks facilitated through our 7SEAS Club. Over 1 million members have complete control of their personal preferences including travel destinations, cruise lines, favorite activities and more. Expedia® CruiseShipCenters® practices Permission Marketing which means members specify whether they would like to receive information that matches their profile by mail, email or both. By ensuring customers only receive information that interests them, less than 1% of our 7SEAS Club members choose to opt-out of the program.
Develop customers for life with Expedia CruiseShipCenters' integrated marketing strategy – marketing that always connects your clients to you.
Personalized Direct Mail
Our direct mail program features newsletters that paint the picture of your client's dream vacation with eye-catching photography, interesting articles and special money-saving offers.
Samples:
- Monthly Specials Flyer
- Quarterly Dream Voyages™ Magazine
Permission Based Email
Many of our 7SEAS Club members also choose to receive information by email. Since they are based on the customer's personal preferences, these weekly newsletters are personalized, relevant and anticipated. Email newsletters are fully interactive and addressed to the client from their Cruise Consultant. When a customer follows a link in the email, they are automatically connected to that Cruise Consultant's personal website where they can find more information and contact the Consultant directly.
Samples:
- CruiseShipNews® - Monthly Newsletter
- CruiseShipWeekly® - 3 Unique Editions
- CruiseShipFlash® - Last Minute & Hot Specials
Customized Personal Website
With a multi-million dollar investment in our Internet strategy, Expedia® CruiseShipCenters® has developed the most content rich website in the industry. Through a direct interface with the cruise line systems, our website features over 51,000 staterooms. In-depth content also includes 360-degree virtual tours, detailed itineraries, information on ports-of-call, features of each ship and a variety of other travel planning tools.
Your personalized website features the same competitive and up-to-date pricing, virtual tours, interactive maps and more - all linked to your @cruiseshipcenters.com branded email inbox. Every day, over 15,000 unique guests visit Expedia® CruiseShipCenters® online and over 1 million people are currently enrolled in our 7SEAS Club.
